Battle of the Titans & Why Modular Matters

There is an epic contest for market share occurring before our eyes.  The titans of T&M are slugging it out.

So what are the rules of the game? Essentially, the game consists of consecutive periods, called years, and the objective is to capture the most revenue dollars during each period. But like all sporting events, you need a scorecard to track it.

Fortunately, Jessy Cavazos of Frost and Sullivan recently published the results for 2011, which you can find here.  In her summary she included a very nice table listing test and measurement companies in order of their electronic test revenue.  You can see the details there, but essentially the scoring leaders are:

$3.4B  Danaher (Tektronix, Keithley, and Fluke brands)
$3.3B  Agilent Technologies
$1.4B  Teradyne
$1.3B  Advantest
$1.0B  National Instruments

Toss Rohde & Schwarz into the mix as a private $1B+ company, and you have the Big 6 Tournament.  And what does this have to do with modular instrumentation? Everything.  To see will be occurring this coming summer, read my analysis here.

By Larry DJ

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